Saturday, August 31, 2019

Nutrition and food science: energy balance

Nutrition in general is a concern for adolescents, who are entering a stressful, confusing, and sometimes frightening time of social, emotional, and physical development. Healthy diet and regular physical activity help children and adults feel better, learn and work more effectively, and avoid developing a variety of risk factors for disease. The key to weight control or weight management is keeping energy intake (food) and energy output (physical activity) in balance; that is energy balance. Read also: Domestic Activities and Chemicals When you consume only as many calories as your body needs, your weight will usually remain constant. If you take in more calories than your body needs, you will put on excess fat. If you expend more energy than you take in you will burn excess fat. The relationship of energy balance to body weight can be summarized by the following equations: Energy Intake = Energy Output = Weight Maintenance Energy Intake > Energy Output = Weight Gain Energy Intake < Energy Output = Weight Loss Weight management means keeping your body weight at a healthy level. Regular exercise and a healthy diet are a must when it comes to controlling your weight. A weight management plan depends on whether you are overweight or underweight. Many people mistakenly believe that they only â€Å"burn calories† when they exercise. In fact, your body is burning calories all of the time (yes, even when sleeping!). Calories are used to keep basic body functions going, to metabolize the foods you eat, and to do any form of physical activity. Exactly how many calories people need varies, depending on such factors as gender, current body size, activity level and body weight goals a wise choice to achieve a healthy weight. A safe, tried-and-true method for long-term weight loss is to reduce calories by decreasing portion sizes when people tend to eat. When trying to lose weight or hold steady at a desired one, there’s no need to turn to the latest â€Å"diet† or outcast your favorite foods. Small changes to your diet and exercise routine can make a big difference. A healthful eating plan can include all your favorite foods if they are in reasonable amounts and balanced out with daily physical activity. Aerobic physical activity, if no health prohibitions, will assist in increasing muscle tissue and also in burning calories. However, care should be taken not to exercise more frequently and more intensely that is required for good health or to compete well. Physical activity should be balanced with diet to maintain a desired weight. Experts have come to believe that this approach of weight management is reasonable and promising. No proven side effects, however, success of weight efforts should be evaluated according to improvements in chronic disease risk factors or symptoms and by the adoption of healthy lifestyle habits, not just by the number of pounds lost/gain. But if you are over 40, have been inactive for some time, suffer from shortness of breath or weakness that interferes with daily activities, or suffer from a chronic condition, you should consult a physician before you begin any effort to reduce your weight or increase your activity level. Education may be necessary for an understanding of energy balance and basic nutrition principles. REFERENCE Atkins, R. (1981). Dr.Atkins: Nutrition breakthrough. New York, U.S.A: Bantom Books.            

Friday, August 30, 2019

Philosophy in Education Essay

With the rise in technology and the globalizing economy, educators and companies nowadays are finding ways to find suitable mechanisms to enhance education among individuals. The challenge now is for educators to synthesize the technology available and collaborate on the proper teaching method to address the needs of students today into the future. At the same time, students and workers must carefully piece out ideas and facts that will be suitable in the learning process. With the cooperation of both parties, full and quality education shall be achieved. I believe that every individual has their utmost desire to learn and each one has their own subjective interests and field that they want to study. With this in mind, every individual seeks to find an institution that will cater to their need to learn. Thus, it is therefore important for institutions like colleges, universities and schools to continually solidify and harness these interests for it to be beneficial in each ones future endeavor. However the feat must not only be one-sided – the action must also come from the student’s desire and efforts to learn. For students, efficient teaching practices are vital in the development of their individual skills and talents. Educators must continually be trained to address the current demand and needs of students. In addition, with the evolution in the literature and studies as far as education is concerned, issues such as (1) learning, (2) teaching styles, (3) models and (4) proper funding must be continuously address to ensue that each one is coping up in the recent changes in time. As far as students are concerned, their part and contribution to the learning process and education is also vital for the sector to be successful. Students in their own way must contribute to the rise of educational quality brought about by schools, universities and colleges. Since they are the target population of the mentioned institutions, each one must foster and catalyze continuous improvements. In addition, as courses and fields of study become more specialized, students must cope with the challenges and try to gather as much knowledge as they possibly can because the environment changes in the work community. Achieving a degree in a college, university or school does not stop an individual from learning and being educated. I believe that continuous education is vital in the work environment. The work environment also caters to an individual’s learning process. As the worker continuous to gain experience from work, the depth and level of learning and education also increases. However, I argue that there will come a certain point wherein an individual who is working reaches his/her optimum potential to learn. With this, there will now be a decline in learning as familiarization and a routinely work environment enters the picture. Thus, the challenge for companies is to continually motivate workers and introduce new concepts to make the atmosphere more susceptible to learning and education. Companies must create scenarios that can enhance workers education and learning. This can be done by (1) creating efficient and effective training that will update workers of changes, (2) provide incentives to qualified workers to pursue a higher career in education, (3) synchronize company objectives by allowing gradual changes to occur to prevent growth stagnation of the workforce and (4) introducing new concepts that will preferably facilitate better methods to do quality work and at the same time learning. It is said that the only thing that does not change is ‘change’ itself. Education and the learning processes are continuous to evolve through time. With this in mind, mankind must also address these changes for us to adapt and be capable of survival in the future. Man’s constant quest for knowledge does not stop at school, it only progresses and increases as he/she gains experience in the work environment. Education as a concept is not stagnant. One must strive and work hard to achieve his/her endeavors in life. This is my philosophy with regards to education.

Thursday, August 29, 2019

Calvin Klein – Brand Audit Questionnaire

Brand Exploratory Research (Consumer perspective) By doing this research, we intend to find the health of the brand, its sources of equity and suggest improvements if any. Name: Age: Gender: How often do you purchase dresses of the brand Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. Once a year e. Other How would you rate the following brand personality elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element| 1| 2| 3| 4| 5| Authentic| | | | | | Excitement| | | | | |Freshness| | | | | | Rich| | | | | | Ruggedness| | | | | | Stylish| | | | | | Smooth | | | | | | Happiness| | | | | | Status symbol| | | | | | Successful| | | | | | Variety| | | | | | Rate the following products of Calvin Klein according to your perception of like/dislike (1-lowest & 5-highest) Product Name| 1| 2| 3| 4| 5| Calvin Klein Collection| | | | | | Jeans| | | | | | Kids Wear| | | | | | Footwear & Shoes| | | | | | Perfumes/fragrances| | | | | | Skinny Jeans| | | | | | Underwear| | | | | |Swimwear| | | | | | Suits| | | | | | Polo T-shirt| | | | | | Accessories (handbags, belts, scarves, umbrella)| | | | | | When you think about the Calvin Klein, what product category immediately comes to mind? a. Calvin Klein collections b. Calvin Klein Menswear c. Calvin Klein Women Wear d. Calvin Klein Kids Wear e. Calvin Klein Sportswear What are the brand promotion elements that you have helped you identify Calvin Klein brand? Brand Element| 1| 2| 3| 4| 5| Logo| | | | | | Tagline/Slogan| | | | | |Television Advertisements| | | | | | CK Symbol| | | | | | Celebrities| | | | | | Online store/Website| | | | | | Billboards| | | | | | QR Codes| | | | | | Please choose a brand that you believe best describes each quality. Choose none if you feel none of the choice apply Trait| 1| 2| 3| 4| 5| Cool| | | | | | Young| | | | | | Contemporary| | | | | | Trendy| | | | | | Charming| | | | | | Upper class| | | | | | Friendly| | | | | | Glamorous | | | | | | Masculine | | | | | | Feminine| | | | | | Wholesome| | | | | |Confidence| | | | | | Cheerful| | | | | | Corporate| | | | | | What is your annual income? a. < 3 lakhs b. 3 to 6 lakhs c. 6 to 10 lakhs d. 10 to 15 lakhs e. > 15 lakhs When you think about your favourite brand of Calvin Klein, does this brand remind you of a person? a. Yes b. No Who makes the majority of purchasing decisions in your household? a. Spouse b. Yourself c. Joint decision d. Other How do you find out the latest product in the market? a. Fashion Magazines b. Television c. Internet d. Shopping Store e. Others

How the Managers Personality Affects His Management Style Essay

How the Managers Personality Affects His Management Style - Essay Example Moreover, his ability to monitor the internal and external environment factors are also very important for the organisation (Robbins, Coulter 2002). A manager is generally responsible for a project or a team of people and, essentially, must be able to communicate, negotiate and influence. However, these skills can be performed in different ways. A key component of job satisfaction is the relationship between managers and their staff. This, in turn, is influenced both by the people and management styles involved (Which Management Style 2005). In their book "Management", Robbins and Coulter stressed, "Management is the process of coordinating work activities so that they are completed efficiently and effectively with and through other people." They also said that the manager is "someone who works with and through other people by coordinating their work activities in order to accomplish organisational goals (Robbins, Coulter 2002)." Generally speaking, there are four functions of the manager: planning, organizing, leading, and controlling. Planning includes defining the goals, establishing strategies, and developing plans to coordinate activities. Organising includes defining what needs to be done, who will do the job, and how it will be done. The leading function implies motivating and influencing subordinates, and resolving all the conflicts among them. Moreover, the last function of the manager is controlling or monitoring the activities to ensure that they have been accomplished as planned (qtd from Ghazaryan 2002). However, there is an additional liability for manager; that is managing the internal culture and external environment. Managers operate within the constraints imposed by the organisational culture and external environment but they are not powerless; they can still influence the organisation's performance (qtd. from Ghazaryan 2002). The behaviour of the manager should be either an immediate source of satisfaction or a future means of satisfaction for group members. Moreover, a leader's behaviour will motivate employees if it satisfies their needs. This satisfaction is contingent on effective performance of the leader, which includes coaching, guidance, support, and rewards that are necessary for effective performance (Robbins, Coulter 2002). Management styles are depends on behaviour, and behaviours are linked to the manager's own unique personality. "Management style" is a term often used to describe the "how" of management. For a while, it was believed that there were only two basic management styles: autocratic and democratic. An autocratic style is used to instruct and command. Managers who use this style impose their decisions on staff and expect or demand compliance. A democratic style allows decisions to emerge from a consensus (eg, a vote) (Which Management Style 2005). Sad to say, most management styles in many organisations are not supportive to the creation of high performance organizational cultures where ingenuity, creativity, and innovation can thrive, possibly because management is autocratic. In successful businesses or organisations, managers were described as accessible, approachable, consensual, entrepreneurial, empowering, motivating, innovative and trusting.

Wednesday, August 28, 2019

In What Ways Real Estate is a Conduit for Flows of Finance between Essay

In What Ways Real Estate is a Conduit for Flows of Finance between Global Cities World-Wide - Essay Example Its population was estimated to be close to one million residents (Hall 1997 p. 2) A few years ago, Manuel Castells and David Harvey began an era of stimulating research. The accomplishment was to connect the process of conglomeration of metropolis to the larger historical dynamic of industrial capitalism. From then on, the city was no longer regarded in terms of social ecology, which is dependent upon the elements of population and space. The new metropolis came to be viewed as an outcome of predominant social forces which were motivated by the capitalist concept of industrialization. This conflict between the affluent and the modest became essential to how the metropolis developed (Friedmann 1986). In the past decade the research of the metropolis has been correlated to global economics. This new perspective refined insights into the dynamics of urban change. This enabled a required spatial approach on an economic system which has transcended national boundaries. The objective of t his introduction is to research as basically as possible the main hypothesis which connect the formation of metropolis to worldwide economic processes. This is intended to develop a framework for academic investigation. This academic research is composed of political considerations. These global cities have become the launching platform for global capitalism. There is a contrasting relationship. between industrialization in this time of global administration and the political affiliation of territorial concerns. This enables the comprehension of the processes which occur in the global cities and what is the causal attribution of political disagreement. There are several aspects which will be reviewed. These aspects are the following: The manner and development of a global city's entry into the global economy and the tasks which are delegated in the global city. In the global city, the new system of production will be pivotal for any basic developments which occur. The global cities of the world are perceived as being points. This perspective is based on industrialization and economic perspectives. Global cities are the points of arrival for large populations of domestic and international migration. The inception of global cities forms a perspective of the major contrasts and idiosyncrasies of industrialization. These contrasts and idiosyncrasies include territorial and economic separation Global city development produces social expenses which overshadow the social and economic capacity of the local governments. The exception being the city of Tokyo which is an attribute of Japanese industrialization. Tokyo has been able to succeed in deterring foreign economic interests from making major economic injections in this global city. The economic potential of the global city dissipates under the multiple influences of dependent local economic situations and the worldwide economic situation (Friedmann 1986). Literature Review Goldman Sachs has been an important influ ence in the UK and the Euro zone The new prime minister of Greece, Lucas Papademos is a former employee of the European Central Bank and Goldman Sachs. Goldman Sachs is a high profile US concern whose impact is of great significance in the UK as it is in the Euro zone The previous director general of the Italian treasury, Mario Draghi, is also a former employee of Goldman Sachs. The probable candidate for Berlusconi's post in Italy , Mario Monti, is also an interest of Goldman Sachs. Is it a coincidence that many of the

Tuesday, August 27, 2019

Course assignment, question 3-5-8, need assisance Coursework

Course assignment, question 3-5-8, need assisance - Coursework Example By use of sentence structures, they should be able to explain their hobbies that include: Comment: Target language refers only to the new things you are going to teach in the lesson (individual names of hobbies). Your students already know adverbs of frequency, question formation, tenses and sentence structure, so it is assumed knowledge. Here you need to list vocabulary of hobbies, e.g. swimming, horseriding, collecting coins, playing chess or whatever else you are going to teach in your lesson. You need between 10-12 hobbies. Comment: Yes. The present simple, present continuous and the adverbs of frequency are assumed knowledge. Without prior knowledge of these structures this lesson would be too difficult for elementary students. However, a quick review of the adverbs of frequency is a good idea near the beginning of the lesson just to refresh students memories. 5. Thou at this level sentence and question structure may not be perfect; there could be chances where some students might struggle with making meaningful structures while incorporating the vocabularies of hobbies. Comment: Ok but here you need to think more about language problems when teaching the target language of hobbies. . The students may revert to L1 collocations, e.g. â€Å"I make photos/ I bike ride† as in the French and Spanish. Please think of other problems. Comment: Yes and as there is such a possible range of hobbies in this topic, I would restrict the number of words taught to between 10 - 12 using visuals to help students understand meaning. If you try to teach more vocabulary than this you are likely to overwhelm your students with too much information that they cannot assimilate. Now write a lesson plan for a 45-minute-long lesson on the chosen topic in the space provided below. Click here to remind yourself of the model structure for a lesson plan. To pass this task, make sure each stage of your plan includes an activity

Monday, August 26, 2019

Ankle strain Essay Example | Topics and Well Written Essays - 1500 words

Ankle strain - Essay Example Instability to the joint occurs whenever there is a fracture of any of the bones of the joint or when there is sprain. Sprain means damage to the ligament. It can be just stretching of the ligament or tearing or rupture of the ligament. Ankle sprains are the most common injuries to the ankle. In fact, they account for 85% of the injuries to the ankle (1). Most of the times the sprains are inversion sprains where the lateral ligaments are damaged.  Ã‚  This is because of the bony and soft tissue anatomy of the ankle and the fact that the lateral malleolus extends further inferiorly than the medial malleolus (2). Other types include syndesmotic sprains and eversion sprains. It is important to diagnose and treat ankle sprains appropriately to prevent symptoms of chronic instability like loss of motion, strength and proprioception (1). Sprains of the ankle account for 38-45% of all injuries in sports (1). It is more common in those who are less active and in the elderly (1). No sex predominance has been noted (1). In about 40% of those who have suffered ankle sprains, chronic instability is a sequel (1). 19 year old James was brought to the emergency department on a Saturday morning at 4 am following injury to the right ankle as he tumbled over the steps while he was returning from a party. He looked intoxicated. On admission to the casualty, he was found to be in intense pain. Examination of the right ankle revealed moderate swelling at the joint with no external bruises and decreased movements at the joint. Pain was mainly localized to the lateral side. He could bear weight on that joint but with pain. Palpation ruled out the possibility of any fractures. There was no evidence of neurovascular compromise either. Past medical history was unremarkable. A diagnosis of grade-II ankle lateral ligament sprain was made in this patient. Ice with the help of ice bag was applied locally. The affected

Sunday, August 25, 2019

The Geography of North America Essay Example | Topics and Well Written Essays - 500 words

The Geography of North America - Essay Example There is also a Mediterranean climate in the South West, and a dry continental interior in the Great Plains (North America). As to the vegetation type in North America, it is also varied and the types that exist in it include grasslands, drought-resistant vegetation, coniferous forests, deciduous broadleaf forest, and tundra. Among the land forms in North America, there are mountain ranges, plains, and volcanoes. Lastly, among the natural calamities, there are tornadoes, floods, hurricanes, earthquakes, and ice storms (North America). When it comes to language, the two most common spoken languages in North America include English and Spanish. English is predominantly spoken in the United States, Bermuda, Canada and the Cayman Islands. On the other hand, Spanish is being spoken in the rest of the countries, while a part of Canada would speak French (â€Å"Facts about North America†). North American culture is all about individualism, which is common among Americans. This is the practice of keeping personal distance with another person. This must have developed because of the fact that families are spread out across the country and the continent. Moreover, Thanksgiving Day is a time that families gather and restore their bond with each other. North American culture is also all about equality and exchanging of gifts (â€Å"North American Culture†). The wealthiest countries in North America are Canada and the United States (â€Å"Facts about North America†). Moreover, there are a total of 393 high-tech regions in this continent and there are 19 specific high-tech industries that exist here. The largest and most influential high tech center in the world, Silicon Valley, is the leader of the metropolitan regions of the continent (DeVol et al.). Currently, the United Stateshas a population of 316.1 million and Canada with 35.2 million. North America has 11 megaregions in the United States alone and these regions are where the growth of population is

Saturday, August 24, 2019

Developing Human Resource Strategies Essay Example | Topics and Well Written Essays - 1750 words

Developing Human Resource Strategies - Essay Example It also comprises of a few recommendations along with an action plan in order to enhance the business objectives. Table of Contents Executive Summary 2 Introduction 4 Overview of Toyco 4 Toy Industry of United Kingdom 5 Internal and External Environment 5 Analysis 6 Overview of HRM and SHRM 6 AMO Model 9 Conclusion 10 Recommendations 10 Action Plan 12 References 13 Bibliography 16 Appendices 18 Introduction Overview of Toyco Toyco is a toy company which is currently operated independently by Martin Monk. It was established in the year 1950 by Harold Bennet. The prime objective of Toyco is to offer extensive range of toys to the children of the society with the intention to enhance the brand loyalty of the organisation (Michell, 2011). Even though, Toyco needs to implement certain SHRM strategies, it had to witness varied types of challenges in its human resource, marketing and finance related operations. Due to lack of coordination among the employees of the organisation, uniform org anisational culture could not be maintained within Toyco. As a result, the devotion and morale of the employees are also affected to a high extent, resulting in downfall of the profit margin of the organisation. In addition, this may also result in employee conflicts leading to increase of turnover and absenteeism rates. Along with human resource, the marketing department in the organisation is also facing diverse issues (Michell, 2011). Due to lack of allocation of human resources, the employees are observed to fail to offer various innovative products to the target customers, which might hinder the image of the organisation in long run. Moreover, due to lack of motivation, employee devotion and commitment towards the assigned task is reducing at a considerable pace, which in turn tends to hinder Toyco’s productivity and efficiency. As a result, the customer might shift towards other leading competitors resulting in the downfall of the total sales of Toyco, which might be de trimental for the organisation (Michell, 2011). Thus, these above mentioned challenges should be diminished with the help of various SHRM strategies within the organisation. Toy Industry of United Kingdom The toy market of United Kingdom is regarded to be highly competitive in the current day context. It includes many apparent competitors. Moreover, each and every organisation is currently observed to attempt to offer inventive products to magnetise large number of customers (Michell, 2011). It is essential to retain its market share as well as profitability in the market with the purpose to augment customer loyalty and responsiveness (Armstrong & et. al., 2009). Internal and External Environment The internal environment of Toyco includes its brands, its financial strengths as well as market competencies. Notably, the company serves its customers with a varied range of products such as reaction man, action girl, space geeks and bolbs among others of varying age groups. This signific antly contributes to the overall enhancement of its brand uniqueness and reputation in the market. Moreover, the company includes a strong hold over the European and Mexican market intends to enhance its distinctiveness among other competitors operating in same segment. However, the

Friday, August 23, 2019

Perfomance standards Essay Example | Topics and Well Written Essays - 500 words

Perfomance standards - Essay Example The historical overview of Westin St. Francis was traced to as early as the 1902s which make the hotel more than 112 years to date (The Westin St. Francis, 2014). The initial step in performance evaluation is to identify the job standards based on the essential functions as expected of the position. The basic responsibilities of a doorman at a hotel include: (1) greeting the guests at arrival and even during departure through the provision of courteous, warm, and prompt service; (2) assists in handling luggage of guests from any mode of transportation to endorsement to the Bellman; (3) provides appropriate responses to the quests regarding inquiries on hotel accommodations and facilities prior to endorsement to the front desk personnel. (1) Greet the guests as soon as they arrive within the vicinity of the hotel by stating: â€Å"Welcome to The Westin St. Francis. I am . I would be glad to be of service to you.† Likewise, when the guests are to depart from the hotel, the doorman should indicate: â€Å"Thank you so much for choosing The Westin St. Francis to serve you. We look forward to being of serve to you in the near future†. This standard would improve service quality through expressly communicating to the guests how welcome they are in the hotel and how the service personnel are glad to address their accommodation requirements. As such, the warm and prompt greeting would indicate high quality of service that could provide customer satisfaction through the provision on immediate response on various inquiries and concerns. As such, the measurable and observable components of this performance standard are as follows: greeting in a warm and courteous manner (quality measure); greeting in a prompt manner with assistance to the luggage (time measure); prompt greeting at arrival and departure (time measure). (2) Assists in handling luggage of guests from any mode of transportation to endorsement to the Bellman.

Thursday, August 22, 2019

The Vietnam War and its Effect on American Society Essay Example for Free

The Vietnam War and its Effect on American Society Essay The Vietnam War was started by President Eisenhower. He was the first to involve the United States in the conflict between North and South Vietnam, by putting in CIA operatives and military advisors in South Vietnam (ushistory). The USs involvement grew with every passing president. President Kennedy was the first to put soldiers in Vietnam. Johnson orders the first official combat of the United States soldiers. Finally, the war ended after eighteen years after it was declared by President Richard Nixon. The war had a lasting effect on all parties involved. The US lost its first war, the objective of stopping communism from spreading failed. The war was also the first that the people and soldiers couldnt look back on with pride of a sense of accomplishment (Hochgesang, Lawyer, Stevenson 1). Due to the government’s secrecy and over reach of power, a distrust of the United States government, as an institution, grew that still exists today. The fall out of the war had massive, negative impacts on south East Asian countries. More countries would fall to communism. The devastation of the war caused economic repercussions that still effect countries today. Not only did the war cause lasting damage multiple countries, but it allowed situations that caused the death, slaughter, and starvation of millions in the years following the war (sparknotes). The Vietnam War was started based on the Domino Theory. This theory was adopted by President Eisenhower; it concisely stated that if South Vietnam fell to communism, many other South East Asia countries would become more accepting of communism and eventually adopt it (vietnamawbb 1). â€Å"If Indochina falls, Thailand is put in an almost impossible position. The same is true of Malaya with its rubber and tin. The same is true of Indonesia. If this whole part of South East Asia goes under Communist domination or Communist influence, Japan, who trades and must trade with this area in order to exist must inevitably be oriented towards the Communist regime† (vietnamawbb 1) The Domino effect was the driving force for the Vietnam  War. With the end of World War II, the USSR was the greatest threat to Democracy and Capitalism. Vietnam, being in a centralized location, allowed many of the trade routes of South East Asian countries to pass through it. Many traders would have to come into contact with the political and economic structure within Vietnam, and through this eventually communism as a form of government would have to be accepted. The involvement of the United States lead more counties fall to communism. If the United States had not been so reckless with its military investment less countries would have turned to communist governments. The United States was the first domino in the South East Asian countries establishing communistic governments. American leadership viewed communism as an economic and legal philosophy that destroys justice and enslaves men (Nixon 1). This perception, along with the military threats that the communist countries posed at the time, made communism the enemy of freedom and Democracy. The people of the United States had always fought for freedom: The Revolutionary War, The Civil War, World War I, and World War II. Now the world saw the new face of oppression, Communism. That drove the people and the politicians to purposely involve themselves in the Vietnam conflict. The eighteen year war was a complete and utter failure. It cost the American people billions of dollars, almost 60,000 Americans lives and hundred thousands more were injured. The war did not accomplish what it was supposed to do, the objective, stopping communism spreading to South Vietnam, was not achieved. Within two years of the United States ending its military involvement the north took over the south and annexed it forming the Socialist Republic of Vietnam (ushistory 1). In fact, due to the desperate measures that the US took to try and rout the enemy caused, neighboring countries, Laos and Cambodia to fall to Communism. In March of 1969 the United States started a carpet bombing campaign that would last four years. Authorized by President Nixon the operation was kept secret from congress and the American people. Along with the bombing campaign the US also invaded both Laos and Cambodia. The goal of both operations was to disrupt supply lines that aided North Vietnam. In 1973, the carpet bombing campaign became public knowledge and was stopped due to public opinion. This massive bombing displaced almost thirty percent of the populations from both countries,  causing massive instability of the governments there (rabble 1). Through the USs involvement in those countries, communist government were established. Only through the USs bombing campaign and invasion were the communist rebels were able to take over the weakened governments. Another failure and another domino falling because of the United States. A Large Part of the Vietnam War that cause a major change in American society was the discovery and recognition of Post Traumatic Stress Disorder or PTSD and the physical disabilities that many soldiers received during the war. It begins with an event in which the individual is threatened with his or her own death or the destruction of a body part, to such humiliation that their personal identity may be lost.(Hochgesang, Lawyer, Stevenson 1). This is the definition of the traumatic event that causes PTSD. Symptoms include feeling: helplessness, worthlessness, dejection, anger, depression, insomnia, and a tendency to react to tense situations by using survival tactics (Hochgesang, Lawyer, Stevenson 1). PTSD wasnt identified until the 80s (Hochgesang, Lawyer, Stevenson 1). When thousands of Vietnam veterans were reporting the same symptoms. The effects of PTSD usually dont appear until about a year after the traumatic experience, this along with a limited understanding of the human psyche, made it easy for the government to disregard PTSD (Hochgesang, Lawyer, Stevenson 1). The governments disregard for the veterans mental health caused resentment toward the Government, for using them and then not taking care of them after the war. In Vietnam, not only were psychological problems but physical problems like, the massive drug problem among the soldiers. At the start of the war Marijuana was widely used and the soldiers first choice. Then the media found out that drugs were in mass usage in the United States military, the government quickly banned the smoking to marijuana to stop the bad press that came from the drug. Soon after, many soldiers turned to heroin for their fix. This switch was enjoyed by many soldiers because of the different effects of the drugs marijuana slowed down the perception of time, heroin sped up the perception of time. The drugs and alcohol in Vietnam were so inexpensive that they were easily taken to try and forget the horrors that they saw on the battlefield (Hochgesang, Lawyer, Stevenson 1). But with the return of the soldiers to the United States, many had addictions that were exponentially harder to maintain because of the stricter drugs laws in the  US. Most veterans were still too young to buy alcohol in the United States. One of the worst things by far that came from the many publicized addiction employers used serving Vietnam as evidence of a drug addiction, and were refused employment (Hochgesang, Lawyer, Stevenson 1). The movement against the Vietnam War did become widely popularized until 1965 (History 1). Contrary to what many people believe before 1965, there was wide spread support of the war. Only two congressmen voted against president Johnson waging war against north Vietnam (ushistory 1). The student lead protests had the most support during 1968 after a successful North offensive. Over 40,000 men were forced into service each month, through the governments usage of the draft (history 1). This only cause less and less support for the war form the people. The Tet Offensive in January of 1968 was a serious blow to US moral. By February of 1968 only thirty five percent approved of the war and fifty percent actively disapproved of it. Many war veterans joined in the anti-war protest (history 1). As more and more people joined in protest, and more and more information was revealed about the war crimes and horrors that happened in Vietnam, support for the war rapidly decreased until President Nixon announced the end to the USs involvement in the conflict (history 1). The amount of protests that ended in violence and deaths of protesters caused approval of the government to plummet. The United States hiding operations from the American people, like the bombing and invasion of Laos and Cambodia, cause an ingrained distrust of the government in issues like transparences and being morally just that has lasted decades. Over all, the Vietnam war was a failure for United States. The government failed to secure public support of the war after, their promises of a quick war fell short. Not only did they not secure it, they lost support of the American people in the later years of the conlict. The American government made an entire generation of veterans feel like they were tools to be used and thrown away. The Government did not recognize a massive disorder that thousands to veterans got during the war. They lost the trust of generations. The War also cost tens of thousands American lives and destroyed Millions more after the US left the conflict. The wars objective also failed, Vietnam, Laos and Cambodia all established communist government in the years following the war. The Vietnam War was an overall failure and disappointment that still effects people today.

Wednesday, August 21, 2019

Chronic disease managment Essay Example for Free

Chronic disease managment Essay What is self-management? Self-care management is defined as the behaviour employed by an individual in managing and implementing the treatment regimen within the individuals lifestyle routine and it recognizes an individuals central role in managing chronic diseases (Costantini et al. , 2008). In sum, self-management is to help individuals collaborate with health care professionals to help themselves, by using strategies and proper interventions, to bring self-care into daily routine to help managing chronic diseases and to promote quality of life. How will you promote self-efficacy and autonomy for your clients in your practice? Chronic kidney disease (CKD) affects almost every aspect of patients life, both physical and emotional. According to Mok (2011, p12), several strategies identified in helping patients with CKD to improve nutritional adherence. These strategies fall into three categories: patient education, behaviour modification and organizational changes. These strategies also applicable in other treatment in CKD. According to Barbra (2011,p183), when patients disease deteriorate or towards terminal states, strategies of ending self-management and back to medical or comfort care were also mentioned. Nurses can apply these strategies by nursing interventions to help promote patients self-efficacy and autonomy. First, patient education strategies. Nurses should assess patients need and their knowledge and literacy level before providing education. These assessment should make sure patients are ready to accept the changes and the education received can be fully understood. Usually when patients are knowledgeable in their own condition, their self-efficacy and autonomy will be greatly improved. In addition, education should also be provided to caregivers because a lot of patients with CKD depend on caregivers in ADLs. During assessment and education process, nurses should be aware of using good communication skills, interviewing skills and make sure accurate information and related resources are provided to patients and caregivers. Second, behaviour modification strategies. According to Mok (2011, p12), several techniques can be used in behaviour modification such as reminders, self-monitoring, and positive reinforcement. Nurses can combine effective behavioral, psychosocial strategies such as periodical reminder by using telephone, email, regular appointment or face to face interaction. Nurses should advocate patients for regular follow up to make sure patients adherence to treatment. No patient is alone in chronic disease treatment, nurses should collaborate with patients family members and caregivers to help maintain compliance. In addition, nurses can assist patients in using self-monitoring techniques such as blood pressure monitoring, diaries, logs, personal health records to help track their health condition. Third, organizational changes. According to Mok (2011, p13), nurses can collaborate with other health care professionals such as dietitians and physicians to enhance compliance. Nurses can directly help patients in developing dietary plan and improve patients satisfactory, in turn, promote treatment adherence. Lastly, according to Barbra (2011, p183), when patient unable to perform self-care, giving up self-management and return to professional medical care should be acknowledged. Nurses should educate and assess patients and caregivers capability of performing self-management, making sure they are knowledgeable of serious symptoms and capable of seeking help when needed. What are indicators of successful self-management in patients with CKD? According to Mok (2011, p12), several factors may affect successful treatment such as lack of knowledge, hectic lifestyle, lack of decision making in own dietary outcomes and dissatisfactory of dietary prescription. First, knowledge deficit will make patients unable to choose proper food or make necessary adjustments, in turn, leads to failure in self-care management. Therefore, patients education, knowledge and ample resources provision are indicators of successful self-management. Second, hectic lifestyle such as fast-paced lifestyle or elderly depend on others are often unable to adherence to the prescribed regimen. Therefore, lifestyle modification, caregivers capability and support are also indicators of successful self-management. Third, lack of decision making of own dietary outcome due to depend on caregivers instead of patients might influence successful self-management. Fourth, dissatisfaction of prescribed renal diet will affect patients adherence. Therefore, patient readiness to change, communication skills, assessment tools and psychosocial support are also indicators of successful self-management. In sum, indicators of successful self-management involves every aspect of disease process and treatment. In nurses and patients perspective, nurses communication skills, interviewing skills, collaboration capability, staff training, patients readiness, patients emotional support, patients knowledge, problem solving techniques, etc are all indicators of successful self-management.

Effect of Country Development on Technology

Effect of Country Development on Technology Introduction Technology is becoming increasingly very important to the success of all business firms, and to the national economic growth. The process of globalization is driven by technology development and the ability of corporations to uplift the use of technology effectively and rapidly. The technological gap between developed countries and emerging nations has narrowed but still remains huge. The first step to narrowing the gap is for emerging nations to absorb technology successfully. The rapid economic growth achieved by the newly industrialized economies has generated a vast amount of research on the mechanism behind the economic take off. According to F. Montes-Negret (2008), progress in developing countries reflects the absorption of pre-existing technologies not at the frontier inventions. In general terms, catch up refers to the ability of a country to reduce the gap in productivity and income with respect to the leading international countries (Fagerberg-Godinho,2005). Perez (1988) views catching up as a question of relative speed in a race along a fixed track, according to him, technology is understood to be a unidirectional process. Furthermore, he observes that every country is a beginner in terms of the newly emerging techno-economic paradigm, which implies the possibility of being a latecomer. Research has shown that in the catching-up process, the late-comer does not simply follow the path of a technological development of the advanced countries. Instead, they would rather skip some stages or even create their own individual ways which are different from the developed countries. By doing this, it may result in the developing countries becoming latecomers in technology advancing. For the country to have growth in economy and industrial development, it needs to have an absorptive capacity and ability to tap in the worlds technology pool. Cohen and Levinthal (2000) explains absorptive capacity as the ability to assess the value of external knowledge and technology and to make necessary investments and changes to absorb and apply these changes in a productive manner. The development of new-to-the world knowledge can be considered to be innovative which can be a costly learning activity that a country can employ in order to catch up with others through technology absorption. Innovation and technology absorption are two distinct processes, that is, innovation promotes absorptive capacity because the generation of human capital and new ideas, and the associated knowledge spillover effects, help build absorptive capacity. RD is a key input into innovation and is also an input into absorption capacity. Absorption of technology is considered a necessary step to promote the development of human capital and the productive base, paving the way for innovations at the global knowledge frontier. Research and development (RD), patents, trade, and foreign direct investment are major channels of technological absorption, allowing diffusion of new ideas and manufacturing best practices among countries and firms. R D is a key input into innovation and is considered to be a very important key in the absorption of technology (Cohen and Levinthal). Rogers (2003) defines examples of technology absorption as the adoption of new product and manufacturing processes developed in other countries; upgrading of an old product or process, licensing technology, improving organizational efficiency and achieving quality certification. This paper will discuss how properly designed economic policies can significantly influence the degree to which a country absorbs new technology, that is, it will discuss the pre requisites for technology catch ups. The need for a stable and conducive policy framework and a business-friendly investment climate is what makes the countrys ability to absorb technology and knowledge, and this depends on its organization and the skills of its workforce. Further more the paper will discuss the channels that developing countries can use to catch up with other developed countries through technology absorption such as trade flows, foreign direct investment (FDI), RD and patents. Literature Review The very rich literature on catch-up through technology is full of countries that in the past decades have managed catch up with the developed countries, others that have succeeded ahead and several that have fallen behind in technology and failed to be par with the developed world (Abramovitz, 1986). More research has identified a series of factors that have affected the sources of catch-up. One of the elements is regard to the presence of learning and capabilities in the domestic firms (Bell and Pavitt, 1993, Kim, 1997; 1999, Lall, 2001, Kim and Nelson, 2000, Lee, 2005). Catch-up countries should try to adopt the Schumpeterian view of the process of innovation, according to which economic agents are likely to innovate as a reaction to unexpected changes within the economic environment (Schumpeter, 1947). From the early traditional literature that emphasized how it was possible to close the gap though transfer of technology and the imitation of easily available technology, the liter ature on competences has forcefully moved to show the central role of the process of capability accumulation by domestic firms and the need of various types of capabilities for catch up: absorptive capabilities, innovation capabilities and complementary assets in order to adopt, adapt and modify technologies developed elsewhere or eventually generate new ones. Actually, the most current research has shown that any process of development and growth implies some kind of innovation, and that sequences of steps in the capability building process are necessary for development. The literature has also stressed the role of social capabilities (Abramovitz 1986) and the broad institutions of a country, including the research infrastructure (Mazzoleni and Nelson,2006) and financial institutions (Gerschenkron, 1962). In the catching up in income per capita or productivity public policy has often played a major role in different ways and forms in several countries such as Japan (Johnson,1982), Korea (Kim 1997), Taiwan (Wade, 1990) and Brazil (Mani, 2004). Also the upgrading of the level of human capital has proven a key element for catching up (Fagerberg and Godinho,2004 and Bernardes and Albuquerque, 2003). The literature further shows how technology in growth is the missing link between the developed and the less developed countries. There is a possibility of a catch-up scenario in the event that less developed countries are able to access and employ developed technology. In other words, less developed countries would grow at a higher rate until at such time that the differences between developed and less developed countries are negligible. This can be shown by the experience of East Asian countries (World Bank, 1993). Catching up is usually assumed to be dependent on the level of human capital and knowledge. Capital is a necessary tool for the economic success in the world today, because the countires need the capacity to mobilize knowledge and to use it to the fullest. A study by the World bank (2009) indicates that countries in the Sub Sahara of Africa (SSA) must harness both more capital and more knowledge. These African countries needs to invest heavily in physical infrastructure and productive capacity. However, maximizing productivity and achieving competitiveness will depend upon success in augmenting human capital and raising its quality. This has been shown by Namibia as it was ranked the second and fifth respectively in terms of technological sophistication and prevalence of foreign technology licensing in the competitiveness report. However, firm level absorption of this technology remains low as the country was ranked 15th. From this case we can learn that the use of technology require s skilled labor force. As earlier pointed out, investment in human capital remains a critical issue for Namibia and other developing countries. The use of technology requires supporting infrastructure such as good telecommunication and energy in particular. (?) Nations such as Australia, Chile, Malaysia, and Spain have responded by developing cross-sectoral policy frameworks to promote science, technology, and innovation. Within Sub-Saharan Africa, Mozambique, Rwanda, and South Africa have led the way with similar cross-cutting strategies. Other SSA countries that have produced national science and technology policies since 2000 include Ethiopia, Ghana, Lesotho, Malawi, Senegal, Tanzania, Uganda, Zambia, and Zimbabwe (Mouton 2008). Better education system can assist the developing countries in †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pre Requisites for technology catch up Technology absorption is often regarded as a pre requisite for breaking up a high cost economy and creating an economic competitive market internationally. The initial gap for countries which are trying to catch up with technology should not be too wide for them to be able to absorb knowledge from technological leaders. Moreover, late comers must have, or create, sufficient absorption capabilities. In this context, sufficient absorption capabilities are described as having qualified researchers who are able to understand external knowledge spillovers and recognize their value in operation. Developing countries need a strong human capital base that will be able to understand the new innovative systems that have been put in place by the advanced countries, hence they need well developed scientific, engineering and technical skills. Cohen and Levinthal (1990 pg .129) suggest that accumulated knowledge increases both the ability to put new ideas into practice. If the stock of knowledge i s increased, in general, additional learning will be facilitated. The growth of knowledge adds value to the countrys ability to adapt to new ideas thus becoming fast in catching up with technology. Technological progress depends on more than being exposed to foreign technologies. How fast it spreads within a country is at least as important and depends on the domestic technological absorptive capacity, the quality of technological literacy of the population and the quality of the business climate. Although major centers and leading firms may be relatively advanced, the rural population and the majority of firms do not exploit the best technologies, often because the necessary infrastructure and human competencies are not available. This may lead to some lags in technology catch up for developing countries. Nelson and Rosenberg (2003) explains the importance of the link between science and technology as this is one of the important tools for technology catch up. The technological progress requires the mobilisation, co-ordination and integration of many different types of knowledge, and thus involves different types of knowledge producing organizations like firms, research institutes, and universities. Research organizations should be able to communicate to each other about technology innovations that are occurring within their countries. This will enhance knowledge diffusion. With respect to the co-ordination and integration of knowledge across the research sector, communication or even interaction is needed. This can be accomplished by co-operation, strategic alliances, clusters, and networks, all of which install channels along which knowledge can be communicated. If communication exists within countries, the developing countries may be able to learn this as a good tool for success in technology absorption. Knowledge is no longer the disciplinary monopoly of a few institutions of higher learning; rather, it is becoming the product of problem-solving endeavors conducted within a shifting network of often informal professional interactions (Gibbons and others 1994; Gibbons 1998). The technological progress in developing countries is mainly a process of adopting and adapting to pre-existing technologies, hence developing countries perform relatively little when it comes to research. For the developing countries, technological progress mainly occurs through the adoption and adaptation of already existing technologies. The rapid increase in technological achievement owes much too increased linkages between developing and developed countries. Globalization in the form of imports of advanced products, and the transfer of business process technology through foreign investment and increased linkages with emigrant populations have increased the exposure of developing countries to more sophisticated technologies. Technology absorption needs stable and conducive policy framework hence policy makers should ensure that openness is maintained, they need to concentrate on strengthening domestic competencies, promoting the dissemination of technology and reinforcing the local business environment in order to avoid the constrain on technological progress in developing countries. Patents as indicators of Technology absorption SUMMARY Catching up does not necessarily need to be viewed in a linear and unidirectional way. As long as technology is understood as a cumulative unidirectional process, development will be seen as a race along a fixed track, where catching up will be merely a question of relative speed. Speed is no doubt a relevant aspect, but history is full of examples of how successful overtaking has been primarily based on running in a new direction.xiv Indeed, in new fields such as biotechnology, the developing countries are making efforts to move to the scientific frontiers but they plan to apply the acquired knowledge in developing products that are more relevant to local needs. [T]he larger the technological and, therefore, the productivity gap between the leader and the follower, the stronger the followers potential for growth in productivity; and, other things being equal, the faster one expects the followers growth rate to be. Followers tend to catch up faster if they are initially backward.xv The explanation for this paradoxical suggestion has to do with the level of technology embodied in a countrys capital stock. Developing countries with the relevant human capital base are always presented with new windows of opportunity for entering new technological systems. But doing so requires other skills such as the capacity to monitor international trends, formulate long-term strategies and determine the locational as well as infrastructure advantages of the country. Most African countries, for example, do not have the capacity or the requisite institutional arrangements for monitoring technological advantages. Planning efforts are usually of a short-term nature and therefore unable to accommodate technological requirements for long-term growth. In more recent years, most countries have been forced to adopt short-term planning strategies to enable them to implement macro-economic stabilisation programmes. However, the challenge now is to put in place longterm structural adjustment programmes which are based on industrial transformation. Technological catch-up may also involve the use of advanced technologies to deliver new products and services that do not necessarily compete with those developed in the industrialised countries. Many of the products of biotechnology, for example, may be relevant to certain locales and of little interest to the major firms. Their technological requirements, however, may be just as high as those for the products of the leading firms. The paper has shown that there are three points of entry into the game of technological competition. The first relates to the accumulation of basic technological competence in society. This is related to human capital formation. A country without the requisite technical competence is unlikely to make sustained advances in technological development. The second issue is the ability of a country to make an early entry into a particular technological system. This step can only be achieved where the first one has been accomplished. The last issue is the potent ial for a country to occupy particular technological niches as part of a strategy for industrial learning. With the widening range of technological trajectories and systems, the opportunities for the developing adopting any of the three strategies or combinations thereof are relatively high. To achieve improvement of production technology, i.e. technological progress, on a large scale, relatively more scientists and engineers must be engaged in research directly integrated in production of goods and services as opposed to the university and public research sector. Notwithstanding that universities and public research institutes play an important role in developing new products and processes, the majority of research is done by firms (Nelson and Rosenberg (1993)). For new products or processes developed by universities or research and development (RD) institutes, both domestic and foreign, to be implemented in firms roduction processes, the innovation must be adapted to firms specific organizational structure and production processes. This implies that firms understand the innovation and are able to revise it. Firms will have to do research themselves (Cohen and Levinthal (1989)) and might even have to repeat parts of the original research process, since they have only pa rtial knowledge about the innovation. This has important implications for the organisation of RD personnel: they should be employed in production as well. More RD personnel in production of goods and services will increase the possibilities for absorption and diffusion in this sector. because a weakening economic performance that threatens a return to the economic conditions of the 1990s would be a great human tragedy. But maintaining the current momentum, and accelerating growth wherever possible, requires measures that will substantially enhance economic competitiveness and nurture expansion of new tradable activities. To realize these objectives, The key to economic success in a globalized world lies increasingly in how effectively a country can assimilate the available knowledge and build comparative advantage in selected areas with good growth prospects, and in how it can enlarge the comparative advantage by pushing the frontiers of technology through innovation. The global knowledge economy has drawn attention to the value of â€Å"national innovation systems in the competition among nations (Nelson 1993; Porter 1990; Stern, Porter, and Furman 2000; Thurow 1999; World Bank 1999). Institutions that generate skills and knowledge, such as universities and rese arch institutes, are essential components of a national innovation system (NIS). In essence, an NIS is a melding of institutional capacities, coordination mechanisms, communication networks, and policy incentives that fosters innovation-led gains in economic productivity. In this web of institutional relationships, innovation can arise at any point. During the past decade, most African countries have pursued national economic growth strategies within the framework of Poverty Reduction Strategy Papers (PRSPs). Until recently, many PRSPs have been oriented toward attainment of the Millennium Development Goals, an internationally accepted set of performance targets spanning poverty alleviation, agriculture, and access to basic services. Concern with explicit growth promotion efforts as the means for sustainable poverty reduction is a relatively recent—but readily accepted—shift of strategic approach (Commission for Africa 2005). Bibliography Nelson, R. and E. Phelps (1966), Investment in humans, technology diffusion and economic growth, American Economic Review 56, 1/2, 69-75. Harding, T. and J. Rattsà ¸ (2008), Looking abroad to understand productivity growth: the world technology frontier and industrial sector productivity in South Africa, mimeo, Department of Economics, NTNU. Cohen, W.M. and Levinthal, D.A. (1989), Innovation and Learning: The Two Faces of RD,The Economic Journal, 99, pp. S.569-596. Cohen, W.M. and Levinthal, D.A. (1990), Absorptive Capacity: A New Perspective on Learning and Innovation in Administrative Science Quarterly, No. 35, pp. 128-152 Nelson, R.R. and Rosenberg, N. (1993), Technical Innovation and National Systems, in Nelson, R.R. (ed.), National Innovation Systems: A Comparative Study, Oxford: Oxford University Press, pp. 3-21 Nelson, R.R. and Winter, S.G. (1982), An Evolutionary Theory for Economic Change, Cambridge MA: Harvard University Press. Calestous Juma and Norman Clark; Technological Catch-Up: Opportunities and Challenges for Developing Countries, 2002, London , Print Publishers Hiroyuki Oba and Hrushikash Panda; Industrial developmeny and Technology absorption in the Indian Steel Industry, 2005, allied Publisher, New Delhi The World Bank, 2009, Accelerating catch-up, Tertiary Education for Growth in Sub Saharan Africa, Washington D.C J.Ratlso, Puzzles of Convergence and Catching Up;Regional Income growth in Norway, Department of economics , Norwegian university of Science and Technology

Tuesday, August 20, 2019

Overpopulation Essay -- essays research papers

Overpopulation The Book of Genesis tells the story of creation of man. God said to man, "be fruitful and increase in numbers; fill the earth and subdue it." Prior to the nineteenth century, it was believed that God would provide for those who came into the world (Day 101). But, in 1798, this view was shaken by Thomas Malthus' An Essay on the Principle of Population, in which he concluded that while population increases geometrically, agricultural production only increases arithmetically. Current evidence shows that this theory may not be far from the truth. The world population reached 6 billion on October 12, 1999, and is expected to reach 9.3 billion by 2050! The impact of population growth is already felt by a majority of nations. The U.S. population has increased by 78% since 1950. Growing at 3,000,000 per year, U.S. population is expected to approach half a billion people in 50 years. A number of factors drive this growth. At the most basic level, it is because far more people are bo rn each year than die. Advances in nutrition and health care have increased survival rates and longevity for much of the world, and shifted the balance between births and deaths. The demands of increasing population magnify demands for natural resources, clean air and water, as well as access to wilderness areas. In the future, when there are not enough resources to go around, we will see significant scarcity, and a backlash of poverty. A number of problems lie behind scarcity and poverty. Ultimately, our own numbers, and the lifestyles many of us choose to live, drive all the critical issues we confront. Left unchecked, the combination of population growth and consumption- along with increasing inequity between rich and poor individuals and nations-will soon threaten not only the well-being, but even the lives of a majority of people on this planet. When population levels reach a critical threshold, we then see both a decline in the resource base, and damage to the environment, which supplies all those resources. These trends reinforce each other - the damaged environment provides fewer resources, and the shortage of resources causes us to further damage the environment. World energy needs are projected to double in the next several decades, but no credible geologist foresees a doubling of world oil production, which is projected to peak within the next few dec... ...many enjoy today will no longer be attainable. Fortunately a future of scarcity, inequity, and conflict is not inevitable. There are steps to be taken to stabilize population such as controlling fertility. Families can currently choose to have fewer children in industrialized countries. This can also be made possible for developing countries by providing family planning, and reproductive health care. If every couple in the world could reliably and affordably choose the number and spacing of their children, world population growth would slow by nearly twenty percent almost immediately. Protection and enhancement of human rights is necessary so that all people have access to the essentials of a decent life. Improving people's social health and economic well being can move them out of poverty, and away from needing more children for survival. Solving the problem of population growth will also help solve the environmental, economic and social problems the world confronts. "The c hoices we make in the next few decades about our own numbers and lifestyles will determine whether the world of the 21st century will be one of hope and opportunity, or of scarcity and destruction."

Monday, August 19, 2019

Essay --

Les Suffragettes à ©taient une organisation crà ©Ãƒ ©e pour donnent les femmes le droit de vote au Royaume-Uni. Il a commencà © par Emmeline Pankhurst en 1903. L'organisation a à ©tà © crà ©Ãƒ ©e pour faire comprendre aux gens que les droits entre les hommes et les femmes n'à ©taient pas à ©gaux. Avant ce mouvement d'en 1903, les femmes ont crà ©Ãƒ © la  « National Union of Women's Suffrage  ». La  « National Union of Women's Suffrage Societies  », qui a à ©tà © fondà ©e en 1897, a à ©tà © dirigà ©e par Millicent Fawcett. Elle croyait en une campagne pacifique et là ©gale. Elles n'ont choses comme distribuer des tracts, organiser des rà ©unions, et aussi prà ©senter des pà ©titions. Cependant, cette campagne n'avait pas beaucoup d'effet. Et c'est pour cette raison que les femmes ont commencà © le mouvement radical, la  « Women's Social and Political Union  », mieux connu comme  « les suffragettes  ». Emmeline Pankhurst pense que pour le mouvement à   rà ©ussir, elles doivent à ªtre radicales et militant de ce qu'elles voulaient. Cela a causà © plusieurs manifestations violentes à   travers le monde. Les femmes ont commencà © à   mettre le feu aux boà ®t...

Sunday, August 18, 2019

Sir Thomas Mores A Man For All Seasons :: Sir Thomas More Man All Seasons Essays

Sir Thomas More's "A Man For All Seasons" A Man For All Seasons was written about Sir Thomas More and his relationship with the more powerful members of the country in the sixteenth century. It is a recreation of history, dramatised to enhance the experience. Written in the 1960's in a world coming out of global depression, a time of peace, love and drugs, it was a thorn amongst the rose coloured glasses. When people were used to a more relaxed establishment, with much more equality than the decades leading up to it, A Man For All Seasons confronted an immoral, strict and spineless monarch that was Henry VIII. The play was a strong study of moral integrity versus corruption and selfishness, which both contradicted and enforced what the world was like in the 1960's. Bolt's intention was to influence the present by portraying the past. A Man for All Seasons has a slow build up; the first three quarters of the book lays the foundations of the plot in a linear fashion before gradually advancing to a much more meaningful climax. This climax is split into four main sections: "In The Tower", "More Sees His Family", "The Trial" and "The Execution". I will proceed to analyse these in turn. The beginning of the end is where More is in the tower. This starts with the entrance of the Common Man. He speaks and there is no one else on the stage, and he is facing the audience. This indicates that he is a modern device, he is a character in the play, but he acts as a kind of narrator to break the audience's suspension of disbelief. This is ironic; because we know it's not real, it makes us more poignant, and the audience knows things the characters don't. This is needed, as the play is very emotional, the audience need someone to remind them that the play isn't real, yet it is based on a true story, which the Common Man reminds us of as well. "Now lookà ¢Ã¢â€š ¬Ã‚ ¦" shows that he is funny, cheeky and much less formal. The fact that he plays small characters throughout the play, and none of the other characters notice also breaks the audience away from the seriousness of the play. This is important as the play is based on a true story, the audience are more likely to get emotional about the events in the play, and need to be relieved of this tension if they are to filly appreciate, understand, and enjoy the play. "Better a live rat than a dead lion" shows that the Common Man is almost the complete opposite of More, as More is

Saturday, August 17, 2019

Mango Juice Marketting

A PROJECT REPORT ON â€Å"MARKET STUDY OF MANGO JUICE† IN â€Å"HINDUSTHAN COCA COLA BEVERAGES PVT. LTD† PROJECT REPORT SUBMITTED TO THE OSMANIA UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF â€Å"MASTERS OF BUSINESS ADMINISTRATION† D E C L A R A T I O N I XXX student of Master of Business Management, XXX College, here by that the project report entitled â€Å"MARKET STUDY OF MANGO JUICE† Has been carried out at â€Å"Hindusthan Coca Cola Beverages Pvt. Ltd† submitted in partial fulfillment for the â€Å"Master’s Degree in Business Administration† in the result of my own work and is original.I have not submitted this project to any other university or college for the award of any other degree or Diploma. XXXX ACKNOWLEDGEMENTS I express my sense of profound gratitude to the Management of â€Å"Hindustan Coca cola Beverages Pvt. Ltd†, Ameenpur. For giving me this opportunity to conduct a study on Training and De velopment in their esteemed organization. My sincere thanks to XXXX (Human resource Manager), Hindustan coca cola bevarege Pvt. Ltd, Ameenpur. For permitting me to pursue this project. I would like to express my gratitude to XXXX (Sales Manager), Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur.For providing his valuable time, suggestions and support for completing my project work successfully. I am extremely grateful to XXXX, Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur. For his support during the preparation of the project report. His patience and invaluable guidance have proved to be very precious without which project would not be completed. I am thankful to our Principal XXXX. and also convey my thanks to our faculty members for their support. Lastly, I am indebted to the friends and will-wishers who have extended their support to me during the project. XXXX INDEX PAGE NO: CHAPTER-1 ? INTRODUCTION6-7 INDUSTRY PROFILE IN INDIA9-10 CHAPTER-2 ? NEED FOR THE STUDY12-13 ? SCOPE FOR THE STUDY15-17 ? OBJECTIVE OF THE STUDY19 ? RESEARCH METHODOLOGY21-24 ? LIMITATION OF THE STUDY26 CHAPTER-3 ? COMPANY PROFILE28-60 CHAPTER-4 ? DATA ANALYSIS AND INTERPRETATION63-73 CHAPTER-5 ? SUGGESTION75 ? CONCLUSION77 ? FINDINGS79 ? QUESTIONNAIRE 81-83 ? BIBLOGRAPHY85 INTRODUCTION INTRODUCTION Marketing in simple terms can be said to be â€Å"A human activity directed at satisfied needs and wants through an exchange process. † Marketing as a functional area of management is becoming extremely important as compared to other fields.All decisions in modern business organization revolve around information related with marketing decision making situations, which are characterized by Distribution Strategy, Channel members and Product decisions. The Product Decisions, customers assess a product’s value by looking at many factors including those that surround the product. In a constantly changing business and market scenario, maintaining the channel members becomes more challenging in such a situation only innovative technology, good product and committed people, accompany can take the lead over its competitors.Coca-cola ltd has differentiated itself from its competitors and providing the total â€Å"value for money† to its customers. Coca-cola ltd has integrated all the features to offer a value for its products. Value for the product and services refers to the quality of product and services offered to the customers. Several surrounding features can be directly influenced by channel members, such as customer service, delivery, and availability. Consequently, a channel partner involves a value analysis in the same way customers make purchase decisions.This area becomes the most important from the company as well as customer point of view. This helps the company to know better their customers and provide them with what they are expecting. Market: The set of all actual and potential buyers of a product or service. Marketing: A social and man agerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management: The art and science of choosing target markets and building profitable relationships with them. Customer Satisfaction:The extent to which a product’s performance matches a buyer’s expectations. Marketing Mix: The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market. Developing the marketing Mix: Once the company have decided on its overall competitive marketing strategy, it is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.INDUSTRY PROFILE INDUSTRY PROFILE IN INDIA OUR COUNTRY WITH APOPUL ATION OF 100 crores as on 2001. Is potentially one of the largest consumer market in the world the soft drinks market is the one among the various markets in India . Soft drinks is product, which the consumer purchases to quench his thirst, the secondary factor such as taste, hygienic conditions of storage and social status influenced the consumers purchasing decision. Soft Drink scenario in India: The soft drinks market till early 1990`s was in hands of domestic players like Campa Thums up limca etc . ut with opening up of economy and the entry of MNC players Pepsi and coca -cola, the market as come totally under their control while world wide coca cola is the leader in carbonated drinks market, in India it is Pepsi which scored over coca cola . Coca cola, which had winded up its Indian operations during the introduction of FERA regime, reentered in India 16 years later in 1993. Coca cola acquired a major chunk of the soft drink market by buying out local brands Thumps Up. Limca an d Gold Spot from Parle Beverages. Pepsi, although started a couple of years efore Coca cola in 1991, has a lower market share today. It has bought over Mumbai based Dukes range of soft drinks brands . Pepsi has been targeting it’s products towards youth and it has stuck right chord with the sales have been doing well by sticking to the is youth brand wagon Soft drinks are available in glass bottles, aluminum cans and pet bottles for home consumption. Fountains also dispense them in disposable containers. While 80% of the consumption is impulse based outside home 20% comes from consumption at home. This trend is slowly changing with increase in occasion led sales.The market is slowly moving from Non-Alcoholic Carbonated drinks to fruit based drinks and also to plain bottles water due to lower cost and ready availability. Per Capital consumption in India is among lowest in the world at 7 bottles per annum compared to 15 bottles in Pakistan, 89 in china and 1500 bottles in USA. Market has highest per capita consumption in the country with 50 bottles per annum compared to 5 bottles for the country. While 75% of the PET bottle consumption is in urban areas and the 200 ml bottles sales are higher in rural areas.According to the NCAER survey, lower lower middle and upper middle class people do 90% of the total consumption of soft drinks in the country. Soft drinks market size of FY05 was around 320 million cases (7680million bottles). The market, which was witnessing 5% to 6% growth in the early 1990`s and even slower growth at around 2-3% in late80`s. presently the market growth rate is around 7-8% per annum. The market preference is highly regional based. While the cola drinks have main markets in metro cities and Northern states of UP, Punjab, Haryana, etc. orange flavored drinks are popular in southern states.Sodas are also sold largely in southern sates, besides sales through bars. Western markets have preference towards mango-flavored drinks; diet coca c ola constituted just 0. 7% of the total carbonated beverage market. Another particular feature of the market is that of positioning and targeting of various brands. While cola based brand of coca cola is targeted at teenagers and is positioned as refreshment for mind and body . its Thums Up brand is targeted at people in age group of 20-29yrars, positioned as thing for adventure-loving successful and macho person NEED FOR THE STUDY NEED FOR STUDYAs retailer, each of has a vast number of perceptions toward products, toward services, toward company or industry, etc. It is difficult to imagine in any research project that does not include the measurement of some aspects of retailer’s s perceptions. The size of the market is vast and constantly expanding, thus resulting in a vast number of competitors entering the market. Billions of dollars were being spent on goods and services by tens of millions of people. The growth of the retailer’s movements created urgent need to u nderstand how competitors form strategies and capture the market share and take strategic decisions.For example, in order to discover how retailers respond to the promotional offer, advertisement and distribution or service. (E. g. promotional appeals, package labels, warranties, discounts, etc. ). The study of retailer’s perception and market share would provide the company with necessary insights to develop the product, its pricing strategy, and to design persuasive promotional strategy, distribution system and develop defensive strategies and elimination strategies to remove the competitor’s product from the market or some promotional strategies to increase the market share of particular products and brands.It would also support the organization to analyze its drawbacks in its various strategies and to take corrective action to remain as market leaders. The study will also reveal the different aspects of retailer’s perception regarding price, quality, range, availability, and advertisements of the products. The need for the study is very essential as the competition in the soft drink and water segment is ever increasing. Competitors are mainly struggling to shutdown the market by capturing its market share. The competitors are coming up with sales promotion and incentives to compete with this Maaza.SCOPE FOR THE STUDY SCOPE FOR STUDY The scope of the study is limited. The study is a very minor contribution to the company as it is only restricted to the twin cities (Borabanda and Kodapur). The study would only be a drop in the ocean, Can help the distribution in this area. The study can be conducted on a national basic too with a large sample size and interviewing many numbers of respondents. OPERATIONAL DEFINITIONS: Retailer: Retailer is a person or business who sells products to the public. Brand: Brand refers to the identification of the product given by the manufacturer. Brand Loyalty:Brand loyalty refers to the continuous and repeat ed purchase of a particular brand without any wavering purchase pattern. Respondent: Respondent is a person who is being interviewed for the purpose of conducting the study. Market share: The amount that a company sells of its products or services compared with other companies selling the same things Promotional Activities: Promotional activities include advertising, personal selling, sales promotion, and publicity, which have their own characteristics and cost but have common objectives of achieving high sales by creating awareness.Incentives: Offer of an article at frees of cost or less price of the market can be termed as incentives. Interviewee: A person who is answerable to the interviewer of the proposed questions. Interviewer: A person who carries on investigation for the purpose of achieving the objectives of the project. Sample: The selection of set of people from the total population for the purchase of carrying on the investigation. Survey: It refers to the questionnaire administered to the subject who is identified from the population with the help of probability or non-probability sampling.Questionnaire: It refers to the set of questions that are framed to be answered by the respondents for the purpose of achieving the research objectives. In questionnaires there are two types structured and unstructured. There are four types of questions in a questionnaire on open ended questions, closed ended questions, disguised and interrogative questions. Brand awareness: Knowing brand; knowing that particular brand exists and is important; being interested in particular brand: brand awareness refers to the consumer awareness of the particular brand. Brand Name:The name given to a product by the company that produces it. brand name is nothing but the name and value of the brand. OBJECTIVE OF THE STUDY OBJECTIVE OF THE STUDY ? To know the retailers perception on maaza tetra pack. ? To know the brand image among fruit drinks. ? To know the retailers satisfactio n levels towards maaza. ? To study the customer preferences and choice in various juice brands ? To identify the problems of distribution ? To analyze the sales of competitors products in various outlets ? To know the most preferred size and quantity in juice brands by retail outletsMETHODOLOGY RESEARCH METHODOLOGY Research Design: Once the problem is identified, the next step is the research design. Research design is the basic framework of rest of the study. A research design specifies the methods and procedures for conducting particular study. In this project we are following descriptive research design. Source of Data: There are two types of data: 1. Primary data 2. Secondary data Primary Data: The primary data is fresh information collected for a specified study. The primary data can be gathered by observational, experimentation and survey method.Here the entire scheme of plan starts with the definition of various terms used, units to be employed, type of enquiry to be conducte d, extent of accuracy aimed etc. , The methods commonly used for the collection of primary data are: 1. Direct personal investigation, where the data is collected by the investigator from the sources concerned. 2. Indirect oral interviews, where the interview is conducted directly or indirectly concerned with subject matter of the enquiry. 3. Information received through local agencies, which are appointed by the investigator. 4.Mailed questionnaire method, here the method consists in preparing a questionnaire (a list of questions relating to the field of enquiry and providing space for the answers to be filled by the respondents. ), which is mailed to the respondents with a request for quick response with in the specified time. In this project mailed questionnaire method is used to collect the primary data. Secondary Data: The secondary data refers to data, which already exists. The secondary data collect from internal records, business magazines, company websites and Newspapers. R esearch instruments:For the collection of primary data a structured questionnaire was prepared covering various aspects of the study. The questionnaire contains closed-ended and dichotomous questions. Sampling Procedure: It is a procedure required from defining a population to the actual selection of the sample. Introduction: The precision and accuracy of the survey results are affected by the manner in which the sample has been chosen. Sample: A part of a population, which is provided by some process on other, usually by deliberated selection with the object of investigating the properties of the parent population set.Non probability sampling method is in deterministic method where the sample size in numerous and can’t be determined. So for our convenience we take convenience-sampling method where all the population in sample is given equal opportunity. Sampling Method: – Convenience sampling method. Statistical Tools Used: Weighted Arithmetic Mean. Weighted Arithmeti c Mean is based on the assumption that all the items in the distribution are of equal importance. Here the weights are attached to each item being proportional to the importance of the item in the distribution.Let W1, W2, W3, Wn be the weights attached to variable values X1,X2,X3†¦, Xn respectively then weighted arithmetic means X is given by ? WX/? W where W1, W2†¦ Wn are the respective weights of X1, X2, Xn. 1. Population: Retailers in Borabanda and kondapur. 2. Source of data: The two important sources of data are the primary data and secondary data. The primary data is collected through survey method with the help of questionnaire and personal interview. The secondary data is been collected from consumer attitude books. 3. The information is collected through survey done in Borabanda and kondapur 4.Sample unit: The sample unit consists of retailers in Borabanda and kondapur 5. Sample size: The sample size is 120 respondents. 6. The sample taken for the study caters to upper class and middle class of the society. 7. Sample method: the sample method used is non-probability. In non-probability sampling the chance of any particulars unit in the population being selected unknown. a. Procedure: the procedure used for sampling is convenient sampling in this method the sample unit is chosen primarily on the basics of the convenience to the investigator. 8.The survey consists of structured questionnaire. 9. The questionnaire consists of both open and closed-ended questions LIMITATIONS OF THE STUDY LIMITATIONS †¢ The study was confined to limited consumers only †¢ The duration of the study was restricted for 8 weeks only, which is not sufficient to study the entire consumers in the market. †¢ The analysis can not be straight away used in decision making, as simple is very small when compared to the total consumers in the market. †¢ The present study deals with coca-cola-brand. COMPANY PROFILE COCA-COLA PROFILEThe company actually produc es concentrate for Marco, which is then sold to various Coca-Cola bottlers throughout the world. The bottlers, who hold territorially-exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America and Europe.The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most famous of these is Diet Coke, which has become a major diet cola but others exist, including Caffeine free Coke, Cherry Coke, Coke Zero, Vanilla Coke and limited editions with lemon and with lime, and even with coffee. The Coca-Cola Company owns an d markets other soft drinks that do not carry the Coca-Cola branding, such as Sprite, Fanta, and others. The Las Vegas World of Coca-Cola museum in 2000The first recipe Coca-Cola was invented in Atlanta, Georgia, by John S. Pemberton, originally as a coca wine called Pemberton's French Wine Coca in 1885. [1][2] He may have been inspired by the formidable success of European Angelo Mariani's coca wine, Vin Mariani. In 2007, when Ging Mo Tuen and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. [3] The beverage was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca leaves from South America.In addition, the drink was flavored using kola (Cola) nuts, the beverage's source of caffeine. [4] Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose, whereas, in 1891, Candler claimed his formula (altered extensively from P emberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass but after 1903 Coca-Cola started using, instead of fresh leaves, â€Å"spent† leaves – the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. 5][6] However, as cocaine is one of numerous alkaloids present in the coca leaf, it was nevertheless present in the drink. Today, the flavoring is still done with kola nuts and the â€Å"spent† coca leaf. In the United States, there is only one plant (in New Jersey) authorized by the Federal Government to grow the coca plant for Coca-Cola syrup manufacture. [7] Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. 8] Pemberton claimed Coca-Cola cured a myriad of diseases, including mor phine addiction, dyspepsia, neurasthenia, headache, and impotence. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J. C. Mayfield, A. O. Murphy, C. O. Mullahy and E. H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke.After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the ompany burned, further obscuring its legal origins. Regardless, Candler began marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935 it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. 14] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. However, the loosely termed contract proved to be problematic for the company for decades to come.Legal matters were not helped by the decision of the bottlers to subcontract to other companies — in effect, becoming parent bottlers. [pic] New Coke stirred up a controversy when it replaced the original Coca-Cola in 1985. Coca-Cola Classic was reinstated within a few months of New Coke's introduction into the market. In 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink. Some authorities believe that New Coke, as the reformulated drink was called, was invented specifically to respond to its commercial competitor, Pepsi.Double-blind taste tests indicated that most consumers preferred the taste of Pepsi (which had more lemon oil, less orange oil, and used vanillin rather than vanilla) to Coke. In taste tests, drinkers were more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it was much sweeter. Coca-Cola tinkered with the formula and created â€Å"New Coke†. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The reformulation was led by the then-CEO of the company, Roberto Goizueta , and the president Don Keough.It is unclear what part long-time company president Robert W. Woodruff played in the reformulation. Goizueta claimed that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. [Citation needed] The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company.It is possible that customers would not have noticed the change if it had been made secretly or gradually and thus brand loyalty could have been maintained. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constituti on. The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute.Purchases of vanilla more than halved during this period. But the flop of New Coke brought a recovery. Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. The company renamed the product â€Å"Coke II† in 1992 (not to be confused with â€Å"Coke C2†, a reduced-sugar cola launched by Coca-Cola in 2004). However, sales falloff caused a severe cutback in distribution. By 1998, it was sold in only a few places in the Midwestern U. S. Main article: Coca-Cola formula: The exact formula of Coca-Cola is a famous trade secret.The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company' s initial public offering in 1919. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process. Franchised Production Model:The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. [20]The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Since independent bottlers add sugar and sweeteners, the sweetness of the drink differs in various parts of the world, to cater for local tastes. Bottle and logo design [pic][pic] The first version of the famous bottle went into production in 1916. The famous Coca-Cola logotype was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.It was Robinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The equally famous Coca-Cola bottle, called the â€Å"contour bottle† within the company, but known to some as the â€Å"hobble skirt† bottle , was created in 1915 by a Swedish former glassblower, Alexander Samuelson, who had emigrated to the U. S. in the 1880s and was employed as a anager at The Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to the Coca-Cola Company, Samuelson took time to ponder a possible new design for the bottle after production at his plant was shut down due to a heat wave. Inspired, he considered the possibility of basing a new design on the kola nut or coca leaf, two of the drink's flagship ingredients. He sent an employee to research the shape of the two objects in question, but a misunderstanding led to the man returning with sketches of the cacao pod—a crucial ingredient in chocolate, but not Coca-Cola.According to the company, it was this mistaken design that was accepted and put into production. Although endorsed by the company, this version of events is not considered authoritative by many who cite its implausibility as difficult to believe. One alternative depiction has Raymond Loewy as the inventor of the unique design, but although Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army in the year the bottle was invented and did not migrate Local Competitors:Pepsi is often second to Coke in terms of sales, but outsells Coca-Cola in some localities. Around the world, some local brands do compete with Coke. In South and Central America, Kola Real, known as Big Cola in Mexico, is a fast growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Bretagne, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola. However, The Coca-Cola Company purchased the brand in 1999.In Sweden, Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally-produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In India, Coca-Cola ranks third behind the leader, Pepsi-Cola, and local drink Thumps Up. However, The Coca-Cola Company purchased Thumps Up in 1993. Tropical, a domestic drink is served in Cuba instead of Coca-Cola, in which there exists a United States embargo. Mecca Cola, in the Middle East, is a competitor to Coca-Cola.In Turkey, Cola Turka is a major competitor to Coca-Cola. In Iran and also many countries of Middle East, Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China, Future cola or can be bought. In Slovenia, the locally-produced Cocktail is a major competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain, Mercator. Finally, in Madagascar, Classiko Cola made by Tiko Group the largest manufactured company in the country is a serious competitor to Coca-Cola in many regions. Advertising:Coca-Cola's advertising has had a significant impact on Amer ican culture, and is frequently credited with the â€Å"invention† of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that. In fact, Coca-Cola was not even the first soft drink company to utilize the modern image Santa Claus in its advertising – White Rock Beverages used Santa in advertisements for its ginger ale in 1923 after first using him to sell mineral water in 1915.In the 1970s, a song from a Coca-Cola commercial called â€Å"I'd Like to Teach the World to Sing†, produced by Billy Davis, became a popular hit single. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising. This decision was made as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children. However, in recen t times, this has not stopped the company from targeting young consumers. In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was born. Some of the memorable Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936-1950, WAGA 1951-1959) during his career as a producer for the McCann Erickson advertising agency.Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers of the day. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests ess entially demonstrating that: â€Å"Fifty percent of the participants who said they preferred Coke actually chose the Pepsi†. Statisticians were quick to point out the problematic nature of a 50/50 result; that most likely all this really showed was that in blind tests, most people simply cannot tell the difference between Pepsi and Coke.Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994 to commemorate her 5 years with the company, Coca-Cola issued special Selena coke bottles. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982.Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Coca-Cola has gone through a number of different advertising slogans in its long history, including â€Å"The pause that refreshes†, â€Å"I'd like to buy the world a Coke†, and â€Å"Coke is it† (see Coca-Cola slogans). Sponsorship of Sporting Events: Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since.This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Since 1978 Coca-Cola has sponsored each FIFA World Cup and other competitions organized by FIFA. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called â€Å"FIFA – Coca Cola Cup†. In addition, Coca-Cola sponsors t he annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina.Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, Criticisms Main article: Criticism of Coca-Cola: The Coca-Cola Company has been criticized for the alleged adverse health effects of its flagship product. However, a common criticism of Coke based on its allegedly toxic acidity levels has been found to be baseless by most researchers; lawsuits based on these criticisms have been dismissed by several American courts for this reason.Most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis) , magnesium, ascorbic acid, riboflavin, and vitamin A. The drink has also aroused criticism for its use of caffeine, an addictive substance which does not affect the products' taste.Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Under normal conditions, scientific evidence indicates Coca-Cola's acidity causes no immediate harm. Like most other colas, Coca-Cola contains phosphoric acid. One study has shown that this hastens bone loss, contributing to illnesses such as osteoporosis. There is also some concern regarding the usage of high fructose corn syrup in the production of Coca-Cola.Since 1985 in the U. S. , Coke has been made with high fructose corn syrup, instead of sugar glucose or fructose, to reduce costs. This has come under criticism because of concerns that the corn used to produce corn syrup may come from genetically alter ed plants. Some nutritionists also caution against consumption of high fructose corn syrup because of possible links to obesity and diabetes. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola.In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, and several other soft drinks, many produced by The Coca-Cola Company.CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca-Cola's soft drink was found to have 30 times the permitted amount. CSE said it had tested the same products sold in the US and found no such residues. After the pesticide allegations were made in 2003, Coca-Cola sales declined by 15%. In 2004, an Indian parliamentary committee backed up CSE's findings, and a government-appointed committee was tasked with developing the world's first pesticide standards for soft drinks.The Coca-Cola Company has responded that its plants filter water to remove potential contaminants and that its products are tested for pesticides and must meet minimum health standards before they are distributed. In the Indian state of Kerala, sale and production of Coca-Cola, along with other soft drinks, was initially banned, before the High Court in Kerala overturned the ban ruling that only the federal government can ban food products.In 2006, the United States Food and Drug Administration responded to reports that the carcinogen benzene was present in unhealthy levels in certain soft drinks by conducting a survey of more than 100 soft drin ks and other beverages. Based on this limited survey, the FDA stated that it â€Å"believes that the results indicate that benzene levels are not a safety concern for consumers. † [pic]History [pic] One of the Coca-Cola Company's headquarters buildings in Atlanta, GA. Pharmacist John Stith Pemberton invented a coca wine called Pemberton's French Wine Coca in 1884.He was inspired by the formidable success of French Angelo Mariani's coca wine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alcoholic version of the French Wine Coca. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal.In 1887, while suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who i ncorporated it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second time to three more businessmen: J. C. Mayfield, A. O. Murphy, and E. H. Blood worth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola — sold by three separate businesses — were on the market.In 1899 Candler sold the exclusive rights, for $1 (USD) to bottle Coca-Cola in most of the United States to two entrepreneurs from Chattarnooga, TN, Benjamin Thomas and Joseph B. Whitehead who subsequently founded the Coca-Cola Bottling Company In 1919 Candler sold his company to Atlanta banker Ernest Woodruff. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola accou nt for approximately 1. billion. Of these, beverages bearing the trademark â€Å"Coca-Cola† or â€Å"Coke† accounted for approximately 55% of the Company's total gallon sales. Also according to the 2005 Annual Report, Coca-Cola had gallon sales distributed as follows: 27% in the United States 27% in Mexico, Brazil, Japan and China 46% in spread throughout the world Bottlers In general, The Coca-Cola Company (TCCC) and/or subsidiaries only produces (or produce) syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. One notable exception to this general relationshi p between TCCC and bottlers is fountain syrups in the United States, where TCCC bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers.In 2005, Coca-Cola had equity positions in 51 unconsolidated bottling, canning and distribution operations which produced approximately 58% of volume. Significant investees include: 36% of Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco. 40% of Coca-Cola FEMSA, S. A. de C. V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina. 4% of Coca-Cola Hellenic Bottling Company S. A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzeg ovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Rep. of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine. 34% of Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea. 7% of Coca-Cola Bottling Co. which is the second largest Coca-Cola bottler in the United States. The company was incorporated in 1980, and â€Å"its predecessors have been in the soft drink manufacturing and distribution business since 1902. Products and brands [pic] [pic] Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke. Main article: Coca-Cola brands The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage.This includes other varieties of Co ca-Cola such as Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based sweetener, to eliminate the sugar content of the drink; Caffeine-free Coke; Cherry Coke (1985); Diet Cherry Coke (1986); Coke with Lemon (2001); Diet Coke with Lemon (2001); Vanilla Coke (2002); Diet Vanilla Coke (2002); Coca-Cola C2 (2004); Coke with Lime (2004); Diet Coke with Lime (2004); Diet Coke with Splenda (2005), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006), Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola BlaK. Information on brands of coca-cola: [pic]Coca-colaThe world's favorite drink. The world's most valuable brand. The most recognizable word across the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies nece ssitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to Aisi were very popular and had entered the youth's vocabulary. In 2002, Coca-Cola launched the campaign â€Å"Thanda Matlab Coca-Cola† which sky-rocketed the brand to make it India's favorite soft-drink brand.In 2003, Coke was available for just Rs. 5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities like Vijay in the past and today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi and cricketer Virendra Sehwag. [pic]Fanta Internationally, Fanta – The ‘orange' drink of The Coca-Cola Company, is seen as one of the favorite drinks since 1940's.Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends. [pic]Georgia In the company's journey towards the vision ‘leading the beverage revolution in India', now even Garam matlab Coca-Cola†¦.A hot new launch from Coca-Cola India. Georgia, quality tea and coffee served from state of the art vending machines is positioned to tap into the nation’s biggest beverage category. Georgia, which promises a great tasting, consistent, hygienic and affordable cuppa is available in a range of [pic]sizzling flavours, adrak, elaichi, masala and plain tea cappuccino, mochaccino and regular coffee. Georgia aims to become the consumers preferred choice of hot beverage when he is on the go; the brand is well on course to achieving its visionWhile Georgia is a mass market offering, Georgia Gold is the premium brand which caters to the connoisseur. Made from freshly roasted and ground coffee beans, Georgia Gold is delicious tasting aroma with the tantalizing aroma of fresh coffee. Currently available exclusively at McDonald’s outlets across the country Georgia Gol d has driven coffee sales through the roof. The success of hot beverages from Georgia Gold has resulted in extension into the cold category, with the introduction of Ice Tea and Cold Coffee [pic] Kinley Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away.A ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance of Life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the sub-continent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure.Kinley water comes with the assurance of safety from the Coca-Cola Company. That is why we introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of our product. That's why we go through rigorous testing procedures at each and every location where Kinley is produced. Because we believe that right to pure, safe drinking water is fundamental. A universal need that cannot be left to chance [pic]Sprite Worldwide Sprite is ranked as the No. 4 soft drink. It is sold in more than 190 countries Worldwide Sprite is ranked as the No. soft drink & is sold in more than 190 countries. In India, Sprite was launched in year 1999 & todayit has grown to be one of the fastest growing soft drinks, leading the Clear lime category. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. Its clear crisp refreshing taste encourages the today's youth to trust their instincts, influence them to be true to who they are and to obey their thirst. [pic]Limca Lime n' lemony Limca, the drink that can cast a tangy ref reshing spell on anyone, anywhere.Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavor soft drink in the country. The success formula? The sharp fizz and lemony bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person†¦ [pic]Maaza Maaza was launched in 1976.Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like â€Å"Taaza Mango, Maaza Mango† and â€Å"Botal m ein Aam, Maaza hain Naam†. Consumers regard Maaza as wholesome, the current advertising of Maaza positions it as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste.The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline â€Å"Yaari Dosti Taaza Maaza† [pic]Thums up Strong Cola Taste, Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by The   Coca-Cola Company in 1993 Thums Up is known for its strong, fizzy taste and its confident, mature   and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys Career at Coca-Cola:Every person who drinks a Coca-Cola enjoys a moment of refreshment – and shares in an experience that millions of others have savored. And all of those individual experien ces combined have created worldwide phenomenon. The Secret of Formula: Commitment, tempered by Passion and seasoned with a great deal of Fun is the Coke way of life. Drawing upon our collective energies, this Secret Formula drives us to achieve greater results collaboratively and thoroughly enjoy ourselves while doing it! The pace, energy and passion of our people constitute the invisible glue that make us one of the most sought after workplaces. Participative Leadership:Right from our interactions in the market, our Business Planning and our Brand launches, to our Employee Engagement Programs, our Values Agenda, and employee processes, every system is available for continuous improvement. A learning atmosphere, enabled by our Manifesto for Growth, helps us seek and replicate the learning’s from within and outside our organization. Our Engagement programs enable us to examine, validate and improve ourselves, constantly. Our colleagues involve themselves in our opportunities f or participative leadership volunteering for work groups that assist decision-making in critical processes.CAMPUS RECRUITMENTS: A taste of summer the Coca-Cola Summer Trainee Program is designed to facilitate the professional development of young talent and identify talented culture-fit employees for the company's Management Trainee program. The Summer Trainee program provides a learning of the vagaries and complexities of our business ‘from the ground up'. With value-creating live projects, the intern begins appreciating the intricacies of his or her function and the impact that it has on business. The quality and content of projects provides an opportunity to complement your classroom learning with hands-on experience.The Coca-Cola Management Trainee Program is the first step towards developing business general managers. A structured assessment process at some of the country's premier business schools ensures that we hire the right talent to groom them into senior management positions. A cross-functional training program spread over six months across the country builds an appreciation of the complexity of the business as well as help you understand the its interlink ages. The learning experience is also spiced up with value-creating projects in the functional stints. Ground learning’s are further consolidated with tructured classroom sessions from the field managers themselves and a Community Development stint helps the leaders of tomorrow to relate to their environment and reaffirms our commitment to the communities that we work in. Women Operations Trainees Program: The WOTES program is based on the Company philosophy that reemphasizes Equal Opportunity and Meritocracy as a core value of the Company’s operations. The program not only aims to grow the business in sync with the Company’s diverse community and consumer base but also intends to engage confident educated Indian women to be an integral part of our organization.The WOTE S or Women Operations Trainees Program is a focused Sales Training program for Women executives who will supplement the sales force in Frontline Sales. Spanning six-months the program consists of a three-month introduction to Sales the Coke way, followed by three months of on-the-job training at their prospective locations. The program imparts invaluable learning and an exposure to on-ground market conditions. At the end of the training, the WOTES will join the field force managing the sales operations across the country.We are guided by the shared values that guide us a Company and as individuals: [pic]Leadership ‘The courage to shape a better future’ [pic]Passion ‘Committed in heart and mind’ [pic]Integrity ‘Be real’ [pic]Accountability ‘If it is to be, it’s up to me [pic]Collaboration ‘Leverage collective genius’ [pic]Innovation ‘Seek, imagine, create, delight’ [pic]Quality ‘What we do, we do well ’ Respecting Ideals We Have Grown With Coca-Cola treasures its people as the most valuable asset, and assert with pride the role its human resources have played in establishing a consistent set of ideals.The Company attributes its unabated growth momentum worldwide to the disciplined approach of its manpower, and promises to reward its employees by respecting these ideals to sustain its long-term growth plans, no matter how much the world and business structures undergo changes. Integrity Is Our Key Ingredient Of Success we believe our success primarily hinges on integrity, and hence, our absolute thrust is on ensuring quality control for each and every of our products, acting with a strong sense of accountability in everything we do.Integrating Our Global Brand With Local Perspectives: Our people have always acknowledged that building and nurturing relationships with people and the world around us is an essential part of our work. No matter how big or complex our business be comes, we recognize the need to demonstrate complete respect for each other. As the world becomes more and more interconnected, yet more firmly rooted in local pride, identification of our interdependence with our stakeholders becomes even more essential.As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. A large part of our relationship with the world around us is our relationship with the physical world. While we have always sought to be sensitive to the environment, we must use our significant resources and capabilities to provide active leadership on environmental issues, particularly those relevant to our businesses.Much of our future success will depend on our ability to develop a worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture. Coca-Cola is the world's most inclusive brand, and Coca-Cola must also be the world's most inclusi ve company Corporate response: The Coca-Cola Company believes our business has always been based on the trust consumers everywhere place in us—trust that is earned by what we do as a corporate citizen and by our ability to live our values as a commercial enterprise.There is much in our world to celebrate, refresh, strengthen and protect. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, preserve the environment and strengthen our communities. At the heart of our business is the trust consumers place in us. They rightly expect that we are managing our business according to sound ethical principles, that we are enhancing the health of our communities, and that we are using natural resources responsibly. Media:Touching lives of a few more Fisherman- closer to 2nd anniversary of Tsunami Coca-Cola India Dedicates New Dockyard and Marketing Centre to Cuddlier Fishing Community Continuing its long-standing and ongoing suppor t to communities affected by Tsunami in Tamil Nadu, Coca-Cola India and Hindustan Coca Cola Beverage Pvt. Ltd and to realize their common vision to strengthen the communities, dedicated a boat dockyard and a large Marketing Centre to the fishing community in Pudhukuppam, situated 25 kms from Cuddalore in Tamilnadu.This was done by organizing a large community mobilization camp on November 26, 2006 in presence of hundreds of members of community, District Collector, representatives of our partner NGO- AFPRO and other dignitaries. The Dockyard facility aims to create new economic opportunities for the fishing families in Pudhukuppam. While the dockyard will ensure that the boats will not get impacted during disasters and the marketing centre ensures that the fishermen get good price right at their doorstep. Earlier, Coca-Cola had provided fiber motorized boats and fishing nets to a group of 80 fishermen in adjoining village in the same area.The district collector Sh. Gagandeep Singh B edi, present at the occasion, commended Coca-Cola’s effort for such a unique project post Tsunami, which will touch the lives of the poorest of the fisherman. Sh Bedi highlighted that the project is unique as not only it is first Dock Yard coming up post Tsunami but that the marketing centre will help touch lives of even the smallest of the fisherman. The boat dockyard and marketing center together are expected to considerably ease the burden of storage, transportation and sale of the catch for approximately 3000 fishing families that live in the surrounding area.Speaking on the occasion the Panchayat President said that, â€Å"This initiative by Coca-Cola India and Action for Food Production (AFPRO) to bring about a renewed economic change is heartily welcome. The new boat dockyard would enable the fishermen to dock their boats safely and the proximity of the dockyard to the main market and the road will ease the burden of transportation, preservation and disposal of the ca tch†. He added that such corporate contributions are the only way the region’s fishing community – recently affected by the disastrous tsunami – will regain economic stability.With the financial investment from Coca-Cola India, the dockyard is built with technical support from Action for Food Production (AFPRO), a socio-technical non-governmental organization working for the development of the rural poor through effective natural resource management solutions. The new dockyard has been constructed at a convenient location further inland on the backwaters and away from the coast so that boats can be safely anchored and can be protected from any natural calamity like tsunami