Management alternatives Essay Example | Topics and Well Written Essays - 1000 words

Management alternatives - Essay Example This manifests that Sirkin et al’s DICE is not just any other theory concocted by the fancy of academicians but in fact have in fact proved to be grounded on reality. The article focused on the importance of the hard side of change management which could be directly or indirectly quantified as a critical factor in the success of change management over soft side (communication, motivation, etch). The article stressed that the hard factors should be addressed first because failure to address such will result in failure that soft initiatives of change could not even take off because the initiative has already failed. The recommendations/conclusion to address change was also realistic and cognizant of the problems which change initiatives faces in the real world that is why it resulted to an overwhelming success when applied to the real world. The article however was published in 2005 and discussed a study that was conducted in 1992 and completed in 1994. While the change manageme nt approach of DICE was unquestionably successful, it was conducted aeon ago. It goes without saying that the business reality today is way different compared to 1994. Businesses today are already globalized and highly competitive where customers are increasingly getting sophisticated to name few changes in business environment that is different when Sirkin et al’s study was conducted. Thus, the study may have been more relevant if a revisit or a review on its efficacy was conducted to check if it is still valid in today’s present reality. The article could have been timely if it had integrated more recent studies about change management. One of those more recent studies is the Murthy’s concept of change management that dealt with the soft factors of change management which Sirkin et al touched in their articles. The article focused on the importance of people in implementing change in any business organization because â€Å"it is the people who will ultimately cause the change to be a success or a failure. The implications of change on individuals are important without which we can never really hope to manage large scale change effectively† (Murthy 2007: 23). According to Murthy, to effectively implement individual change, there are four approaches to make such change successful; they are behavioral, cognitive and psychodynamic. Murthy’s behavioral approach is to make the reward strategies right to make individuals receptive to change. Basically this entails understanding how individuals perceive change and to understand what makes an individual tick. These approaches are important because without understanding an individual’s behavior, no amount of reward strategy can be successful. The cognitive approach is to link goals to motivation. When an individual is already understood on how he or she perceives change and has already identified the factors that will motivate the individual to be receptive to change, such wil lingness to adapt to change should be aligned with the organizational goals. The psychodynamic approach is to treat people as individuals and understand their emotional states as well as your own (Murthy 2007). Simply put, treat others in the same manner we would like to

Structure & Strategies for success Coursework Example | Topics and Well Written Essays - 1000 words

Structure & Strategies for success - Coursework Example The matrix organization will use the teams of employees to accomplish the set work and take advantage of the strengths and make up for the weaknesses of functional and decentralized forms as we are providing more than one product and service. A strong or project matrix will be adopted where a project manager will be responsible for a particular product. Functional managers will provide technical expertise and assign resources as needed. The format used in the organization will ensure successful implementation of the organization’s purpose and function. The organization will be led by a Chief Executive Officer and will have seventy five employees. Under the executive officer will be the various departmental heads. The organization will have six major departments which include; Product Management, Information and Communications Technology, Research and Development, Sales and Marketing, Finance and Human Resources. Under product management each product and service will have a lin e manager and staff under him or her who will be in charge of all operations of the product from its development to the distribution to the customer. Each product or service will be handled as an independent item but may be combined for promotional purposes. The chief executive officer will oversee the overall implementation of the organizations goals and objectives. The chief product management will ensure that all products and services are developed to the satisfactory of the customer. The chief information and communications technology will handle the needs of the company as well as work in liaison with research and development department and product management in coming up with new products or improving existing ones. The chief research and development will ensure continued innovation of products and services and enhancement of existing products. Chief sales and marketing will be responsible for the marketing of the products and achievement of sales targets set. The chief financ e officer will be in charge of the organizations budget; revenue, costs and expenses while the chief human resources will be in charge of the personnel or work force. Organizational Structure CCC Marketing Strategies for success Strategy is the direction and scope of an organization over the long-term (Johnson & Scholes 17). The company’s strategic plan will help determine where the organization is going over the next five years. A goals-based planning will be undertaken and will focus on the organization’s mission, vision, values and goals and will be adopted by all departments to ensure success of the organization. Strategic planning will be conducted at least once a year to facilitate setting of goals in the coming year. Factors that will be considered in the strategies for success are the products, price, place, promotion, people, process and physical evidence. Products and Services The company is offering a wide range of products and services which include satel lite dish and broadband set up for home and business, IP phone set up, Pdq (credit card machine), satellite television and satellite networking. The products are functional as need for internet use is paramount and on the increase both from home and office. Cable television is also in high demand. Support after installations will be offered for the client and warranty for the equipment will also be given. Price and Place The products and serv